Effective channel marketing is becoming more and more essential as channels become inundated with more and more products. Vendors want their new products to generate revenue within the shortest time frames. For this to happen successfully they need to build a channel network and then both educate and support these channels through effective marketing programmes.

If our client is a start-up company or a company wishing to move into new geographical markets, ASTURTRADE can assist in the recruitment of new channels throughout Europe. We have extensive experience of developing and implementing channel marketing projects and can help our clients differentiate their products and educate their channels on the best sales situation for promoting them. We can help devise promotional and support programmes that will encourage faster returns on a client's new products. We can also provide Internet-based, dealer locator systems that enable our clients' potential customers to find their nearest dealer.

ASTURTRADE can manage any aspect of a client's international channel marketing programmes including:

• Effective communication in local language to inform and educate

• Localisation of all collateral

• Tailoring of programmes to specific channel partners

• Preparation of sales tools

• Development and implementation of joint promotional activities and marketing plans