AsturTrade is an international marketing agency that specialises in advising high-tech companies, from start-ups to global corporations. 

AsturTrade offers services covering all aspects of building and implementing a successful international marketing and communications strategy.  

AsturTrade is partnering with DEVA, an initiative to increase bussiness collaborations with Asturias.

>> Rethinking the purchasing function. Goods and services can represent 70 percent of all a company’s costs. Yet many companies treat purchasing as a backwater; pay little attention to securing the best talent for the job; cling to a traditional mind-set that focuses on saving money for specific items rather than on overall costs; and mostly ignore the potentially large role of procurement in implementing strategies, innovating, and improving performance. Top performers, by contrast, view purchasing not only as the commercial conscience of the organization but also as its competitive eyes and ears.